Thanks for this article and for all your fantastic news-gathering, Jo!
I think this article is particularly interesting, in that they expected that people who gradually quit would be more successful than people who quit cold turkey.
As a former smoker, having finally quit about 20 years ago, I earned my chops by quitting in a thousand different ways. I quit hundreds of times, including many attempts at tapering, cold turkey, classes, patches, pills, and promises and pacts with fellow-quitter-friends. I threw out partial packs, full packs, even whole cartons of cigarettes in absolute desperation. I can't even count the times I went through withdrawal. I was very addicted, physically and psychologically.
The most interesting part of this article to me was that the success rate for a single attempt of quitting was so low. I think many of us have to quit, and keep on quitting, and just don't give up on trying to quit, until we finally manage to get it right. For anyone out there who is struggling with quitting, I say: try again! Maybe this time you'll garner all the right resources and attitudes. Maybe this time you'll make it over the hump. Maybe this time you'll succeed in your goal to only inhale fresh, restorative, pure air. Maybe this time you can actually let it go, and let it let you go. Maybe this time, you can be free. The only failure in quitting is when we fail to quit trying to quit!